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Privacy Policy

Privacy Policy

Privacy Policy – Our Promise


  • & HSNF Limited (“We”) (registered in England and Wales under Company Number 06945009, whose registered address is Finsgate, 5-7 Cranwood Street, London EC1V 9EE) are committed to safeguarding and respecting your privacy. We will protect your data like it is our own.
  • We are committed to safeguarding the privacy of our website visitors; In this policy, we explain how we will treat your personal information.
  • We will only use your data to up your experience.
  • This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
  • By visiting or you are accepting and consenting to our practices as set out in this policy.
  • For the purpose of the Data Protection Act 2018 (the Act), the Privacy and Electronic Communications (EC Directive) Regulations 2013 and the General Data Protection Regulation (Regulation (EU) 2016/679) (“GDPR”), and for all our services, the data controller, the company that’s responsible for your privacy will be HSNF Limited (
  • If you have any questions about how we protect your privacy, drop us a line at



  • Our sites use cookies to distinguish you from other users of our sites.
  • This helps us to improve our site and provide you with a good experience.
  • For more information, visit our Cookie Policy page.



  • We may collect store and use the following kinds of personal information:
  • For information about your computer and about your visits to and use of this website including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths
  • For information that you provide to us when registering with our website or including your email address and name.
  • For Information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters including your name and email address
  • For information that you provide to us when using the services on our website, or that is generated in the course of the use of those services including the timing, frequency and pattern of service use.
  • For information relating to any purchases, you make of our goods or any other transactions that you enter into through our websites including your name, address, telephone number, email address and card details.
  • The information contained in or relating to any communication that you send to us or send through our website including the communication content and metadata associated with the communication and
  • Any other personal information that you choose to send to us.




Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website.

We may use your personal information in the following ways:


Your Name and Address and Contact Details


 How We Use Your Name & Contact Details


Delivery your purchases to you

To perform our contract with you.

Sent you service message by e-mail (and/or other technologies (such as order updates)

To perform our contract with you ad so we can tell you when your order is coming.

Sending you information by email (and/or other technologies) or post, about our new products and services

To keep you up to date (and only if you gave us permission).

Fraud prevention and detection

To prevent and detect fraud against either you or Mylee.

Showing you adverts as you browse the web

To inform you of our latest products and deals.

Finding out what you and other customers like

To ensure we are giving you what you want


Your Date of Birth Information


 How We Use Your Date of Birth


Fraud prevention and detection

To prevent and detect fraud against either you or Mylee.


Your Payment Information

This includes your card’s security/CVV code.  We do not keep them 


 How we Use your Payment Information


Take payment, and give refunds

To prevent and detect fraud against either you or Mylee.  To perform our contract with you.


Your Contact History with Us

This may include, for example, your message to our support team, via social pages.   


 How We Use Your Contact History


Provide customer service and support

To perform our contract with you, and to provide the best service possible


Purchase History and Saved Items

What you’ve bought and what you’ve stored in your based for another time.    


 How We Use Your Purchase History and Saved Items


Sell or offer you products

To perform our contract with you — putting items in your basket and accessing it allows you to complete your purchase.

Provide customer service and support, and handle returns

To perform our contract with you.

Finding out what you, and other customers, like

To ensure you are given giving what you want.


Information about your Phone or Laptop, and How You Use Our Website

The information you give us when you browse our site, including your IP address, device type and, if you choose to, your location data and how you use our website     


How We Use Information about Your Phone or Laptop and How You Use Our Website and App  


Improve our website and set default options for you (such as currency)

To give you the best possible shopping experience

Protect our website

To prevent and detect fraud against either you or Mylee 



Personal information that we process for any purpose shall not be kept for longer than is necessary for that purpose.

Notwithstanding the other provisions of this section, we will retain documents (including electronic documents) containing personal data:

  • to the extent that we are required to do so by law;
  • if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and
  • In order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).



  • We will store all the personal information you provide on our secure (password- and firewall-protected) servers.
  • We will prevent unauthorised access to your data by both internal and external parties.
  • In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We have also reached out to our web technology platform providers to ensure any and all services are meeting all applicable laws.



  • We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information.  
  • However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:
  • Companies in the HSNF group, as sometimes different bits of our group, are responsible for different activities.
  • Companies that do things to get your purchases to you, for example - payment service providers, warehouses, order packers, and delivery companies.
  • Professional service providers, such as marketing agencies, advertising partners and website hosts.  
  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud.
  • We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.



  • We engage in online advertising, to keep you aware of new products and offers and to help you see and find our products.
  • We may target Mylee banners and ads to you when you are on other websites and apps. We do this using a variety of digital networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.
  • The banners and ads you see will be based on information we hold about you, or your previous use of our site (for example, search history) or on Mylee banners or ads you have previously clicked on.



You have certain legal rights in relation to any personal data about you which we hold. 

  • This means that you can ask for details of how we process your personal data. You can ask for a copy of information that we hold about you. You will need to specify the type of information you would like to see. 
  • We will need to be able to verify your identity (for this you may need to provide a certified copy of your passport and an original utility bill). We may withhold personal information you request to the extent permitted by law.
  • You can ask that your personal data is corrected or updated if you believe it is inaccurate or incomplete. You may instruct us not to process your personal information for marketing purposes.  In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.
  • You may be entitled to ask for your personal data to be erased. This may be subject to certain legal restrictions. 
  • If you require additional copies of your personal information, then we may need to charge a reasonable fee.



We are committed to protecting your personal information and the rights set out in this Policy reflect your rights under applicable laws.

Applicable laws for the purpose of this Policy means:  (a) the Data Protection Act 2018 and the Privacy and Electronic Communications (EC Directive) Regulations 2013; (b) General Data Protection Regulation (Regulation (EU) 2016/679) (“GDPR”) until such time as it might cease to apply in the UK; and (c) to the extent applicable, any legislation ratifying or otherwise adopting the GDPR in the UK, and any applicable associated or supplementary data protection laws or regulations.


  • Our website includes hyperlinks to, and details of, third party websites.
  • We have no control over and are not responsible for, the privacy policies and practices of third parties.



  • We may update this policy from time to time, to reflect how we are processing your data.
  • If we make significant changes, we will make that clear on the Mylee website or other HSNF services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use our services.



In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.


Updated Feb 2024

By consenting to Mylee SMS marketing at the checkout and initiating a purchase or subscribing via our subscription tools, you agree to receive recurring text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us, even if your mobile number is registered on any state or federal do-not-call list. Message frequency varies. Consent is not a condition of purchase.
If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent from us or use the unsubscribe link provided within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests, will not be considered a reasonable means of opting out. We do not charge for the service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message and data rates may apply.
For any questions, please text HELP to the number you received the messages from. You can also contact us at here for more information.
We have the right to modify any telephone number or short code we use to operate the service at any time. You will be notified on such occasions. You agree that any messages you send to a telephone number or short code we have changed, including any STOP or HELP requests, may not be received, and we will not be liable for honouring requests made in such messages.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.
Your right to privacy is important to us. You can see our Privacy Policy  to determine how we collect and use your personal information.
Sign-up Forms
By submitting this form and signing up for texts, you consent to receive marketing text messages (e.g. promos and cart reminders) from Mylee at the number provided, including messages sent by autodialler. Consent is not a condition of purchase. Msg & data rates may apply. Message frequency varies. Unsubscribe at any time by replying STOP or clicking the unsubscribe link (where available). Privacy Policy

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.

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